Amenity-Rich Tower to Offer Rental Apartments and New Extended-Stay Hotel, ROOST Apartment Hotel

TAMPA, FL (December 1, 2021) – Leading Tampa-based real estate development firm Strategic Property Partners, LLC (“SPP”) today announces Asher, a dynamic, highly amenitized new apartment tower at 1050 Water Street in Water Street Tampa, the 56-acre neighborhood transforming downtown Tampa into a walkable urban experience. In addition to offering a collection of rental residences, SPP has partnered with Method Co., the celebrated Philadelphia-based hospitality company, to bring Tampa the first Florida location of their high-design extended-stay concept, ROOST Apartment Hotel, at Asher. Pre-leasing at Asher will begin in January with move-ins slated for March, and ROOST Tampa will open in the building in Spring 2022.

“Renters today appreciate having a wide range of lifestyle options to choose from, and Asher caters to this trend by offering several residential experiences in one place,” said Lee Schaffler, Chief Portfolio Officer for SPP.  “Our partnership with Method Co., coupled with Asher’s hospitality-level amenities and services, and the perks of living in the heart of the Water Street Tampa neighborhood add up to an unparalleled residential experience in Tampa.”

Designed inside and out by celebrated architecture firm Morris Adjmi Architects, the building offers a nod to Tampa’s industrial history with oversized divided-light windows that maximize natural light. Asher’s luxury rental residences will be located on the top 15 floors of the building, while ROOST Tampa will occupy the first six residential floors. Asher will offer 490 thoughtfully designed rental residences ranging from studio to two-bedroom homes.

The development’s curated amenity collection is designed to foster community and encourage socialization among residents, and includes Water Street Tampa’s largest pool deck, a dynamic rooftop space complete with cabanas, outdoor kitchens, an indoor-outdoor bar and an entertainment lawn. Inside, the expansive amenity suite includes a state-of-the-art fitness center, entertainment space, a screening lounge and a co-working space with private conference rooms.

Blending the comfort and practicality of an apartment with the amenities and concierge services of a boutique hotel, ROOST Tampa will provide an elevated hotel option for those looking to stay longer in Tampa. ROOST Tampa will offer 97 studio, one- and two-bedroom homes, as well as select co-living units. Offering a move-in ready experience, ROOST Tampa homes will feature fully equipped kitchens, modern appliances and furniture inspired by the rich heritage of Latin America that is prevalent throughout Tampa’s neighborhoods, and pieces from designers including Beni Rugs, Luteca, Menu, and Gubi.

Method Co. will bring their award-winning hospitality expertise to Asher, where they will service the building’s extensive suite of amenities, including a 24-hour concierge for all residents at Asher. Residents will enjoy a world-class hospitality-oriented experience from the industry leader known for a hands-on, detail-oriented approach.

“We couldn’t be more thrilled to be working with SPP as they transform Water Street Tampa into one of the most exciting new urban centers in the country,” said Randall Cook, CEO and Co-Founder of Method Co. “ROOST Water Street will be our largest and most ambitious ROOST project to date, and our first location in Florida. This exceptional project will offer the opportunity to live in an incredible building with all the luxuries, amenities and services of modern living.”

Located along the neighborhood’s namesake and main thoroughfare, Asher embraces the energy of the lively Water Street Tampa neighborhood. The building’s name draws inspiration from ash trees, which symbolize creative expression, productivity, strength and longevity, as well as the Hebrew word for happy. Embodying all of these elements, Asher offers an upbeat, inclusive spirit built around community and shared social experiences for residents.

As part of the larger Water Street Tampa neighborhood, Asher will place residents in the heart of a vibrant live-work-play neighborhood with everything they need at their fingertips. SPP announced earlier this year that Wagamama, the international Asian-inspired restaurant brand, will open its first Florida location in the building in early 2022. Asher also provides residents with convenient access to the city’s best cultural, dining and entertainment options, including the Tampa Riverwalk, Amalie Arena, the Florida Aquarium and Sparkman Wharf, Water Street Tampa’s popular waterfront dining, office and community gathering destination.

Management of Asher will be handled by ZRS Management and construction on the building is being overseen by Suffolk Construction. For more information, please visit www.asherresidences.com and www.waterstreettampa.com.

Strategic Property Partners

Strategic Property Partners, LLC (“SPP”) is a partnership between Cascade Investment LLC, and Jeff Vinik. SPP is a full-service commercial real estate development firm focused on world-class execution, innovation, and creating high-quality and experiential places. SPP’s first project, Water Street Tampa, is being developed on over 56 acres of contiguous waterfront land the company controls in downtown Tampa. The phased Water Street Tampa development project is revitalizing a currently underutilized tract of land into an urban, mixed-use waterfront district consisting of approximately nine million square feet of new commercial, residential, hospitality, cultural, entertainment, education, and retail uses, totaling over $3 billion in private investment from SPP. Integrating principles of walkability, sustainability, connectivity, design quality, and wellness, SPP is developing and will own and operate this new world-class neighborhood in in Tampa, while also working to elevate the city’s national prominence. For more information on Water Street Tampa, visit www.waterstreettampa.com.

Method Co.

Method Co. is a Philadelphia-based hospitality, development, design and branding firm founded on the joining of historically compatible disciplines under one roof; the firm bridges the worlds of interior design and real estate development, while embracing the custom design of products, furniture, identities and experiences. Built from a team of individuals with extensive experience in the fields of finance, interior design, branding, architecture, urban planning and fine arts, Method company’s diverse skill set forms the foundation of the firm’s interdisciplinary practice. The team has been responsible for the design, staging and development of hospitality and real estate projects throughout Philadelphia, such as Whyle, ROOST Apartment Hotel, Wm. Mulherin’s Sons Restaurant & Hotel and HIROKI with plans to expand their concepts to major markets within the US including Washington D.C. and Charleston. www.methodco.com

ROOST Apartment Hotel

ROOST Apartment Hotel is a high-design boutique extended-stay hotel concept, conceptualized by Philadelphia-based hospitality company Method Co. A first of its kind, ROOST introduces a fresh approach to hospitality by blending the comfort and practicality of an apartment with the amenities and design of a boutique hotel, creating a temporary living environment ideally suited for a long-term stay. Designed by Morris Adjmi Architects, ROOST offers studio, one and two-bedroom and penthouse apartments with full-sized kitchens and modern appliances in a beautifully appointed space, which features contemporary furnishings, antique elements, custom lighting, and unique artwork. Featured amenities that further enhance the guest experience include a coffee concierge and artisanal coffee program curated by La Colombe, a 24-hour concierge desk, bike share program, on-site housekeeping and maintenance services, and recurring resident receptions that partner with local vendors. While the first three ROOSTs are in Philadelphia, in Midtown, Rittenhouse, and East Market, ROOST is currently developing more locations in markets outside of Philadelphia including Detroit, Tampa, and Cleveland. www.myroost.com