Curvaceous Residential Building Makes Mark on Tampa’s Beautiful Downtown Skyline

TAMPA, FL (September 21, 2020) – Tampa-based real estate development firm Strategic Property Partners, LLC (“SPP”) today announced the official topping out of 1011 East Cumberland Avenue, a new rental residential building within Water Street Tampa. With construction overseen by notable Florida-based construction management firm Moss, the building reached its pinnacle of 23 stories. Situated in the heart of the world’s first WELL-certified community, 1011 East Cumberland Avenue’s contextual design is inspired by the unique architectural history of Florida and the art deco and modernist influences of its waterfront cities. When complete in fall 2021, 1011 East Cumberland will offer residents an unrivaled combination of thoughtfully-designed homes, sought-after indoor and outdoor amenities, and stunning views of the Tampa skyline.

Designed by nationally-recognized architecture firm COOKFOX Architects in partnership with Florida-based O’Donnell Dannwolf & Partners Architects (“ODP”), with interiors by Washington D.C.-based firm Edit Lab at Streetsense, the new residential building features 388 new homes ranging from studio to three-bedroom residences. Inspired by the city’s history and landscape, 1011 East Cumberland Avenue sports signature curves and soft edges that mimic shapes created by water and are reminiscent of ships, offering a nod to Tampa’s history as a port and shipping center. 1011 East Cumberland Avenue embodies COOKFOX’s signature biophilic design philosophy, which integrates elements like organic materials, floor-to-ceiling windows, natural light and local plants to create positive emotional responses and reduce stress among residents. Verdant landscaping provides an intimate, tranquil lobby entrance along a quiet mews and extends along the rounded terraces to bring plant life into the building. The building has begun to come to life with the installation of its striking curved-glass windows.

“As we reach this significant milestone for 1011 East Cumberland Avenue, we appreciate the monumental progress that is taking place each day to bring Water Street Tampa to fruition,” James Nozar, CEO of SPP. “Reflecting our vision for the neighborhood, the building brings another architecturally distinct, contextual and high-quality offering to Water Street Tampa. We’re proud to recognize the work of our esteemed construction and design partners as this impressive building makes its mark on the Tampa skyline.”

A complement to the building’s exceptional residences, 1011 East Cumberland Avenue will offer a curated suite of amenities for residents. With interiors designed by Edit Lab by Streetsense, the amenities include a library and private conference room on the second level, along with a rooftop level featuring an expansive fitness center and yoga room, communal kitchen, outdoor kitchen and dining area, indoor/outdoor terrace, a swim spa with multiple outdoor seating areas—offering panoramic, penthouse-level views for all residents and lush landscaping design by Future Green Studio. A 24-hour lobby concierge, package room, and recycling rooms on every floor create a convenient residential lifestyle.

“We designed 1011 East Cumberland Avenue to create a true sanctuary for residents in Tampa by providing an active, design-forward and nature-connected living experience,” said Darin Reynolds, Partner at COOKFOX Architects. “We are proud to be part of SPP’s incredible vision for Water Street Tampa and to share this innovative biophilic building with the Tampa community.”

Embracing its place within the larger Water Street Tampa neighborhood, 1011 East Cumberland Avenue enriches the surrounding streetscape that has been designed around walkability, sustainability and access to public green space to enhance well-being. Residents and guests of Water Street Tampa will enjoy the lively café space connected to the building’s lobby, as well as abundant ground-floor retail spaces with extensive outdoor café seating. A woonerf, an innovative urban street design concept made popular in the Netherlands, is where located outside the building’s residential lobby and entrance, and situated between 1011 East Cumberland Avenue and an adjacent building. Meaning “residential yard” in Dutch, a woonerf views the street as a social space, rather than simply a channel for vehicular mobility, and reclaims the street as a public space for people’s use. Designed to create a shared space where pedestrians, cyclists and drivers co-exist in a curbless environment, the woonerf brings together the local community and creates a pleasant streetscape with outdoor dining and activities for residents and visitors.

One of the largest mixed-use real estate developments currently under construction in the United States, Water Street Tampa is transforming 56 acres of former parking lots into a vibrant neighborhood that connects Downtown Tampa to the city’s long-underutilized waterfront. The neighborhood will introduce nine million square feet of new commercial, residential, hospitality, entertainment, cultural, retail and educational spaces within a dynamic, masterplanned neighborhood oriented around acres of public green space and an innovative streetscape. For more information on the office and residential offerings at Water Street Tampa, visit


Strategic Property Partners, LLC (“SPP”) is a partnership between Cascade Investment LLC, and Jeff Vinik. SPP is a full-service commercial real estate development firm focused on world-class execution, innovation, and creating high-quality and experiential places. SPP’s first project, Water Street Tampa, is being developed on over 50 acres of contiguous waterfront land the company controls in downtown Tampa. The phased Water Street Tampa development project is revitalizing a currently underutilized tract of land into an urban, mixed-use waterfront district consisting of approximately 9 million square feet of new commercial, residential, hospitality, cultural, entertainment, education, and retail uses, totaling over $3 billion in private investment from SPP. Integrating principles of walkability, sustainability, connectivity, design quality, and wellness, SPP is developing and will own and operate this new world-class neighborhood in in Tampa, while also working to elevate the city’s national prominence.

COOKFOX Architects

COOKFOX Architects is a New York based architectural and interior design studio. COOKFOX has built a studio focused on high-performance, environmentally responsive design and is well-known for innovative design at the highest standards of environmental performance. COOKFOX focuses on biophilic design to create architecture that supports physical health and mental wellness. With a portfolio of diverse residential, workplace, and education projects, COOKFOX seeks to pursue architecture that restores, regenerates, and elevates our collective experience of the urban environment.


Moss ( is a national privately held construction firm providing innovative solutions resulting in award-winning projects. With regional offices across the United States, Moss focuses on construction management, design-build and public-private partnerships. The company’s diverse portfolio encompasses a wide range of sectors, including luxury high-rise residential, landmark mixed-use developments, hospitality, K-12 and higher education, justice, solar energy, and sports. Moss is ranked by Engineering News-Record as one of the nation’s top 75 general contractors. Moss prides itself on a strong entrepreneurial culture that honors safety, quality, client engagement and employee development. Its employees consistently rank Moss as one of the best places to work.