Strategic Property Partners, LLC (“SPP”) today announced that it will bring Marriott International’s JW Marriott Hotels & Resorts luxury brand for the first time to Tampa, within the Water Street Tampa neighborhood. The 519-room, 26-story hotel will rise steps from the Tampa Convention Center and Amalie Arena, where the National Hockey League’s Tampa Bay Lightning play, and feature the highest rooftop bar in Tampa Bay. Construction on the hotel will start in early 2018.

SPP, which is developing downtown’s $3 billion Water Street Tampa neighborhood, announced it is also investing over $40 million to fully renovate the adjacent 727-room Tampa Marriott Waterside Hotel & Marina. The combined hotels will create the largest collection of hotel rooms and meeting space in Tampa Bay, with 1,246 rooms and 175,000 square feet of meeting and event space.

The hotels will play a key role in the Water Street Tampa neighborhood, a multi-phased urban development project that includes more than 9 million square feet of commercial, residential, hospitality, educational, entertainment, cultural, and retail space, with the first new buildings breaking ground in early 2018. Named for the historic street on which both hotels are located, the Water Street neighborhood is an ambitious vision that will create one of the largest coordinated mixed-use downtown real-estate developments in the United States.


“We are incredibly excited to extend our partnership with Marriott International, bring the JW Marriott brand to Water Street Tampa and significantly enhance the hospitality offering in downtown Tampa. Not only are we bringing a new luxury hotel to the neighborhood, we are also reinvesting in the Marriott Waterside Tampa to create a one-of-a-kind hospitality experience for everyone to enjoy with dynamic outdoor amenities seamlessly connected to the Tampa Riverwalk and adjacent marina.”

— James Nozar, CEO, Strategic Property Partners, LLC

JW Marriott Tampa

JW Marriott Tampa will feature 519 hotel rooms and 126,000 square feet of meeting and event space, including the largest hotel ballroom in Tampa Bay at approximately 30,000 square feet.

Designed to be a center of activity, JW Marriott Tampa will offer multiple social spaces and amenities on six levels. The entrance will include a four-story atrium envisioned as an active public space that encourages socialization and collaboration, while the ground floor will feature a full-service restaurant.

The hotel’s sixth-floor will house an expansive spa and fitness center, as well as a restaurant with indoor and outdoor seating, bar, event lawn, an extensive pool and sun terrace.

A rooftop lounge and terrace on the 26th floor of JW Marriott Tampa will boast sweeping 360-degree views of downtown Tampa and Hillsborough Bay, and is set to be the tallest rooftop bar in Tampa Bay.

Designed by Nichols Brosch Wurst Wolfe & Associates with interiors by Champalimaud Design, the new hotel will break ground in early 2018, with a grand opening in 2020.


Tampa Marriott Waterside Hotel & Marina

Situated directly on the Hillsborough Bay, the Tampa Marriott Waterside Hotel & Marina was originally built in 2000 and acquired by SPP in 2014. The hotel currently houses 719 rooms, which will grow to a total of 727 rooms once renovations are complete, with over 50,000 square feet of meeting and event space. The extensive renovations to the public spaces, lobby, meeting space, standard guest rooms, and the 34 ‘Stay Well’ rooms at the property are already underway, in addition to new cultural, social, and innovative spaces.

The new guestrooms and meeting space have been designed by Looney & Associates. The juxtaposition between sleek and natural, which mimics the proximity of the manmade Tampa Riverwalk to the water itself, informs the contemporary design for the hotel. Thus, the color palette weaves together the blue tones of the water with modern white and gray tones throughout our spaces. With inspiration from the adjacent waterfront, the redesigned interiors blend together minimalist and coastal elements alongside new artwork, hardwood floors, and modern light fixtures.

The hotel will also re-launch its existing food and beverage offerings and plans to bring in a new, nationally recognized restaurateur to oversee service throughout the ground floor offerings. The new public spaces, designed by The Johnson Studio at Cooper Carry, include a sports gastropub, replacing the existing Champions Sports Bar, which will include new outdoor patio seating and direct street access. Located off the rear lobby, the new outdoor terrace and bar will open to the waterfront, creating an active and engaged space for locals and visitors alike. Portions of the existing patio will be sunken to create covered outdoor lounge areas that front onto the Riverwalk and overlook the marina and waterfront.

New retail space encompassing 3,111 square feet will be added to the northwest corner of the property along Water Street, allowing the hotel to embrace the streetscape envisioned for Water Street.

All improvements to the Marriott Waterside Hotel & Marina will be complete in early 2019.


“Marriott International is thrilled to be part of SPP’s impressive Water Street Tampa project, which will bring more people, new economic activity and cultural amenities into downtown Tampa. It’s a perfect setting both for a new JW Marriott and a fully upgraded Marriott.”

— Noah Silverman, Chief Development Officer, North America Full Service Hotels, Marriott International, Inc